© 2020 Balti Virtual
© 2020 Balti Virtual


Under Armour

AR Retail Experience - UA Play App

The Balti Virtual team collaborated with Under Armour (UA) to design an immersive retail experience for their customers. Our solution was UA Play – a custom-branded augmented reality (AR) app – that initially focused on bringing six athletes – Stephen Curry, Tom Brady, The Rock, Jordan Spieth, Misty Copeland and Cam Newton –  and their personalized shoes to life. UA launched the AR retail experience at their brandhouse in Disney Springs, FL, and has since expanded to include new content, campus tours, and all retail channels nationwide.