© 2020 Balti Virtual
© 2020 Balti Virtual



AR Marketing Materials for ICSC RECon

Seritage Growth Properties needed a cutting-edge way to show off their retail redevelopment projects at the annual ICSC Recon conference. Balti Virtual built a custom app that triggered 13 interactive AR models from their existing marketing book. Each 3D model was highly detailed, and featured an interactive menu to enable users to easily explore the unique features of each property, including the ability to toggle between day and night lighting. Users could also tilt, spin, zoom in on key features or take a photo/video of each AR model all within Seritage Growth Properties’ white labeled app.