In 2017, Balti Virtual worked with PayPal to enhance two of their signature events using augmented reality (AR), both via existing smartphones and next-generation headsets. Guests experienced AR from the moment they arrived, as their name badges scanned to display a three-dimensional, interactive schedule that updated in real-time. The AR experience continued through ice-breakers and table assignments, which also doubled as take-home AR assets for the guests.
Balti Virtual also showcased a custom HoloLens experience on-site, using holograms to bring the future of interactive retail to life. To show the versatility of our product, the experience was later ported to activate from a print ad that users accessed via mobile-based AR.
“Building a new, custom AR experience for our special event with Balti Virtual was enjoyable from a working standpoint, and the final results completely blew our guests away! The best partner we could’ve hoped for!— Michael Champlin, PayPal Innovation Showcase