© 2020 Balti Virtual
© 2020 Balti Virtual


Liberty Tax

AR Advertising Campaign - President Grant Comes to Life!

With the 2017 tax season around the corner, Liberty Tax Service decided that they wanted to do something different to attract new customers, so they teamed up with Balti Virtual to give users a “presidential” discount. Balti Virtual used their augmented reality (AR) magic to make a photo of Ulysses S. Grant come to life in 3D using their AppAR8 mobile app. The AR president explains the promotion and then urges the user to click on a call-to-action button in order to win $50. Liberty Tax used this experience in stores and also throughout all social media channels.