When the American Heart Association began planning their 2018 Baltimore Heart Ball, they knew they wanted to do something different to excite and engage guests. Balti Virtual designed a ‘Heart Man’ mascot for the Ball who came to life through the invitation and coasters. The ‘Heart Man’ informed invitees of the key information pertaining to the event including date, location and time.
During the event, the AHA Heart Ball logo was also enhanced with AR via the use of an interactive photo reel of the 2017 attendees. This experience was altered after the event to include photos of the 2018 Heart Ball.