Planters - Baby Nut’s First Catch

Planters wanted to teach the newly born Baby Nut how to play catch for Father’s Day 2020. The Balti Virtual team modeled and rigged Baby Nut, then designed and animated a game that let fans play catch with Baby Nut in augmented reality. Over the month-long campaign, fans engaged with the AR experience over 226,000 times gameplays with the average game consisting of an impressive 33 catches!